TCB started off in 1975 as an ethnic haircare line with 8 products, developed by Alberto-Culver’s company. Soon it grew from 8 to a range of 36 products. Since 2016, TCB Naturals is under Godrej Consumer Products Limited, who is a global leader in the FMCG market. It is a company built on strong values of trust and integrity; they are also leaders in serving the hair care needs of women in Africa.
Since 1975, our mission is to make women feel beautiful. Moreover, answering their haircare needs. Over the years, TCB has become a favorite amongst consumers. Our ultimate goal is to not only strengthen, protect and nourish your beautiful mane but also improve hair manageability and give you great hair every day. Consumer’s trust and loyalty is our foundation.
Among African women, the demand for products with natural ingredients is increasing, so we offer our consumers the all-new TCB Naturals. Specially designed for consumers seeking affordable hair products with the goodness of effective natural ingredients. We promise you a refreshing new look-and-feel and the finest natural ingredients.
We offer our consumers:
• Great hair manageability
• Differentiated good quality products enriched with natural ingredients
• An upgrade from care brands.
Presenting the all new TCB Naturals range of products specially formulated & designed to take care of the growing needs of every African Women, every day.
Enriched with Protein, Natural Oils and DNA to strengthen and protect your hair while effectively relaxing it. This easy to apply ‘no base’ crème relaxer contains a high amount of protectant to relieve scalp irritation. Available in a regular and super variant.
It is packed with the goodness of Lanolin, Vitamin E and Protein. Its non-liquid format is meant to stay longer and daily use of this product will replenish natural oils, add shine and soften your tresses. Our hair food does a great job at preventing dryness and improving overall hair health.
TCB Naturals Deep Penetrating Treatment is enriched with shea butter and coconut oil to help retain moisture leaving hair feeling silky smooth and soft. Coconut oil has been used for generations to condition hair and add shine.
TCB Naturals Herbal Hair Food is a rich formula enriched with its unique combination of natural ingredients helps to relieve scalp discomfort and protect hair fibres by protecting against excessive moisture loss